Ulster Rugby became a professional rugby club in 1995 along with the other 3 provincial teams.Season Ticketing is key to the business and Ticketmaster have successfully streamlined the season ticketing operation, allowing fans to control their own subscription, whilst driving sales of extra match tickets through priority sales. The Kingspan stadium has undergone an enormously successful redevelopment, bringing the capacity up to 18k seats in a beautiful, modern stadium.

Ulster Rugby made a decision in 2012 that they wanted to get away from hosting their own ticketing system and work with a partner organisation that specialised in ticketing stadiums. Ticketmaster were appointed in summer 2013 and Ulster Rugby staff immediately felt the benefits. In previous years, season ticket renewals was a daunting process and it placed great strain on all staff in the organisation from ticketing to finance and marketing. Ticketmaster’s solution freed up Ulster Rugby staff to concentrate on areas such as sponsorship, advertising, marketing season tickets and other revenue generating activities.

  • tm Archtics
  • AccountManager
  • tm HOST
  • PCI Box Office solution
  • Password Server
  • Priority Sales
  • Interactive Seat maps
  • Automated Turnstiles
  • AccessManager